SEMA Show 2006

October 31 - November 3, 2006
Las Vegas, NV

Dale Earnhardt Jr. Unveils "Big Red" Off-Road Chevy Silverado
NASCAR driver Dale Earnhardt Jr. stands with the ultimate off-road Chevrolet Silverado, dubbed the Dale Earnhardt Jr. "Big Red" Silverado at the Supplier Equipment Market Association convention in Las Vegas, Nevada Monday, October 30, 2006. Earnhardt Jr. collaborated with GM designers on the truck to discuss interior and exterior enhancements that have his personality woven all through it. The "Big Red" features an off-road-ready suspension, one-off custom 20-inch wheels, all-new fornt-end sheet metal and rear fenders, a "flying bridge"-type roll bar with integrated off-road driving lamps, and black leather upholstery.